Am I Yee?

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Location: Kuala Lumpur, Malaysia

Saturday, August 9, 2008

photos of yesterday

i went to mainblock
then had lunch at KFC. one of our Marketing lecturer said that KFC in Malaysia had a clearly segmentation - their major target customers are Malay. This conclusion is partly right, coz KFC here is quite different from China's. If KFC's target customers are for middle/upper class in China, I think their target are working class in Malaysia. Believe me, you won't find the comfortable and luxury feeling here.

a combo of KFC food.

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